How do you convince people to drive less? When a team of University of California-Berkeley students considered the problem in the city of Berkeley–where traffic is increasing despite the city’s reputation as a bastion of progressive politics–they focused on how to improve the experience of riding the bus.

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IdeaLabs Fostering Collaboration at Cal
By Sarah Bernardo UC Berkeley has over 38,000 students and more than 100 different majors spread across 170 academic departments. This rich diversity produces incredible